The Multimedia Prince has come a really long way after his win in the Kapamilya reality show, “Pinoy Big Brother” back in 2010.

He has starred in various films, and also inspired and influenced a lot of people with his music.


In an interview with Inside Showbiz, James shared the difficult times that he experienced in his career.

“Back then (before transferring to Viva), people have already forgotten about me, I’m having trouble with money. My choice was either Viva or go back to Australia,” he shared.

He added, “But he saw something in me (Boss Vic). He was so confident. He said, ‘What do you wanna do?’ and I said, ‘I wanna make music.’

“Then he’s like, ‘Okay, I’m gonna make you an album but next year you’ll be the next matinee idol.'”

Remembering those times, James shared, “Yes, sometimes you have to hit your lowest point before you can turn around.”

Watch out for James’ upcoming projects!


Meanwhile, James’ latest film, “Miss Granny” is still showing in over 160 cinemas here in the Philippines and abroad!


Starring of course is the Popstar Royalty Sarah Geronimo plus Xian Lim, James Reid, Nova Villa, and many more. Directed by Bb. Joyce Bernal.

Check out the trailer here: