James Reid has definitely come a long way ever since he joined the reality television show “Pinoy Big Brother: Teen Clash 2010” and was hailed the Big Winner.

He is now one of the most sought-after Filipino artists of this generation, and he continues to thrive in the Philippine entertainment industry!

The Multimedia Prince has been very busy with his his back-to-back showbiz commitments lately, starting off with his new movie with Sarah Geronimo and Xian Lim entitled “Miss Granny.”

The film started showing in cinemas nationwide last August 22, and it has been receiving a lot of positive feedback ever since! In fact, “Miss Granny” has already earned P135 million just on its second weekend, and many people are continuously lining up to watch it now that it is on its 3rd blockbuster week!

Right after “Miss Granny,” James immediately started training for his upcoming movie role, Pedro Penduko.

Aside from starring in films, the Multimedia Prince also has brand endorsements on his plate. Despite his hectic schedule, James seems to be enjoying every moment of what he does.

Just look at this behind-the-scenes footage from his endorsement shoot wherein he pulled off some super adorable facial expressions!

You can watch the video here to see for yourself!

 

On top of everything else on his plate at the moment, James has also been making new music during his free time, which just goes to show how passionate he is in his craft!

James is truly an inspiration to other young talents out there as he continues to pursue his dreams!