James Reid has definitely come a long way ever since he joined the reality television show “Pinoy Big Brother: Teen Clash 2010” and was hailed the Big Winner.

He is now one of the most sought-after Filipino celebrities of this generation, and he continues to thrive in the Philippine showbiz industry.

The Multimedia Prince has been very busy with one showbiz commitment after the other, starting off with his latest movie with Sarah Geronimo and Xian Lim entitled “Miss Granny.”

The film started showing in cinemas nationwide last August 22, and it has been receiving a lot of positive feedback ever since! “Miss Granny” is definitely a must-watch movie for the whole family to enjoy, so make sure to catch it on the big screen while you still can!

Right after “Miss Granny,” James immediately started training for his upcoming movie role, Pedro Penduko. He has also been making new music during his free time, which just goes to show how passionate he is in his craft!

On top of everything else on his plate at the moment, the Multimedia Prince has also been doing brand endorsements, which he seems to be enjoying a lot.

Just look at this behind-the-scenes footage from his new endorsement photo shoot, which was Greece-inspired!